WillowTree Review

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WillowTree is an app development and a full-service software development company that specializes in mobile application development, web application development and IoT. They have worked with very reputed brands such as HBO, American Express, National Geographic and FOX.

In this article, we are going to explore WillowTree in brief and talk about the pros and cons if you are planning on hiring them for your next app development project.

Let’s dive in!

Introduction To WillowTree

They have developed and delivered some of the most high-profile application since their launch back in 2007. They have over 1000 employs in four different office locations. This large team also makes them one of the largest app development agency that we have had the opportunity to review.

At the time of writing, they are located in the following locations:

1835 Broadway Street

Charlottesville, VA 22902

United States


800 Taylor Street, Suite 300

Durham, NC 27701

United States

274 Marconi Blvd, Suite 300

Columbus, OH 43215

United States


115 Broadway 10th Floor

New York, NY 10006

United States

So, if you are someone who’s looking to hire locally from any of the above-mentioned locations, you can get in touch with WillowTree easily.

Services Provided By WillowTree

They offer a wide range of services in both the mobile and web development vectors. Here’s a list of all their services and products:

Mobile development

  • iOS development
  • Xamarin development
  • Android development
  • Backend engineering
  • Mobile SEO Strategy

Product Design

  • UX/UI Design
  • Visual and Creative concept design
  • Content design
  • Voice, Chatbot & Multimodal UI design
  • Prototyping
  • Motion design and design system development

Research and Insights

  • User-centered research
  • Concept evaluation and feature prioritization
  • Analytics audits and benchmarking
  • Prototype testing and usability labs
  • Analytics implementation and testing
  • Data management, governance, and reporting

Web Development

  • Frontend engineering
  • Backend engineering
  • System Architecture
  • React
  • Salesforce Development
  • SEO Integration

Product Strategy

  • Strategic product definition and road mapping
  • Greenfield product exploration
  • Innovation labs
  • Journey mapping and user insights
  • Business Strategy
  • Market and Competitive Insights

Growth Marketing

  • Personalization
  • Marketing automation
  • Audience and market segmentation
  • Cross-channel campaign execution
  • Product analytics strategy
  • Push notification and email strategy

Technologies Used By WillowTree

For mobile app development services, they use the following technologies including:

  • iOS
  • Android
  • Xamarin
  • Roku
  • tvOS
  • Cast
  • Flutter
  • Swift

There are many other technologies that WillowTree uses to build applications and software for other devices but they are out of the scope of this article. If you are eager to explore their technology stack, visit this link.

Industries Served By WillowTree

They service healthcare, fitness, mobile commerce, voice, food delivery and hotels, financial services, media and entertainment, loyalty & hospitality and digital workplace.

Certifications & Awards Received By WillowTree

They have the following certifications listed on their homepage:

  • Google developer certified agency
  • Microsoft Xamarin Certified Premier Consulting Partner
  • Roku Development Partner
  • SAP Consulting Partner Program
  • SOC2 Type II Certified
  • Braze Alloys Partner Program
  • Episerver Silver Partner
  • Mixpanel Collective Gold Partner
  • Standard Technology Partner for AWS Partner Network
  • Apple Mobility Partner Program (MPP)

WillowTree’s Portfolio

Their portfolio showcases some of the most premium brands including:

  • Domino’s
  • National Geographic
  • Regal Cinemas
  • American Express
  • Credit Alert
  • Synchrony
  • Allianz

Final Thoughts

To wrap it up, we would strongly recommend WillowTree to anyone who is looking for a powerful agency to work with and get their application developed. They are suitable for both startups and established businesses across the globe.

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